{"product_id":"kp-me-vibrant-reds-44-65-60ml","title":"Wella Koleston Perfect Me+ 60ml 44\/65 Medium Intense Violet Mahogany Brown","description":"\u003cp data-mce-fragment=\"1\"\u003eWella Koleston Perfect Me+ gives pure, balanced colour results with natural depth and shine. ME+ technology reduces the risk of developing a new allergy to hair colour while causing less hair damage colour after colour. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe, always ask your stylist to perform an allergy alert test 48 hours before each colouration.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePerfect ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns that is up to 100% grey coverage and helps neutralise free radicals in hair during colour formation.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSimple 1:1 mixing ratio. Depending on the colour, up to 3 or up to 5 levels of lift. ** Versus previous Koleston Perfect.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":42236716253351,"sku":"81648134","price":11.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0488\/5138\/6535\/products\/1_944bcaf5-2d79-4cbf-91ce-0ba2e864923d.jpg?v=1657116983","url":"https:\/\/wowusupplies.com\/products\/kp-me-vibrant-reds-44-65-60ml","provider":"WOWU Supplies","version":"1.0","type":"link"}